Thursday 21st – Saturday 23rd January 2016
IKEA LAUNCHES ‘THE COLLECTION’
An immersive exhibition celebrating the lives and loves of some the UK’s greatest collectors
Swedish retailer IKEA is opening a new gallery exhibition, ‘The Collection’, showcasing some of the most intriguing and unusual collections from across the nation, beautifully styled by IKEA storage gurus.
Celebrating the “Joy of Storage” as a means to presenting and preserving the treasures the nation holds dear, the exhibition includes collectors of toy soldiers, retro fashion, magazines and Spice Girls memorabilia all housed and styled in the IKEA product that best showcases it to the world.
Elevating storage from the functional to the joyful, ‘The Collection’ is IKEA’s first foray into the world of exhibitions, seeking to show how possible it is to raise these minutiae of the heart into art that decorates every room in the house.